About Us
Rooted in the Land, Dedicated to Memory
Since 2010, Rose Rock Memorial Services has been helping families across Southern New Mexico create lasting tributes to their loved ones.
Our Story
Why Rose Rock?
The name "Rose Rock" comes from the beautiful baryte rose formations found in central Oklahoma. Like these natural treasures—formed over thousands of years by wind, water, and time—the monuments we create are meant to endure.
Founded in 2010 by the Kurz family, Rose Rock Monument began with a simple mission: to provide families with beautiful, lasting memorials while offering the personal service and compassion they deserve during difficult times.
Today, that mission continues under the second generation of family leadership. We've grown from a small workshop to a full-service monument company, but our values remain the same: quality craftsmanship, honest pricing, and genuine care for every family we serve.
Our Values
What We Stand For
Every monument we create reflects the core principles that define our family business.
Compassion
We understand this is a difficult time. Our team approaches every family with genuine care, patience, and respect.
Craftsmanship
Every monument we create reflects our commitment to quality, using premium materials and time-honored techniques.
Family Values
As a family-owned business, we treat every customer like family—with honesty, integrity, and personal attention.
Community Roots
We're not just a business in Alamogordo—we're part of this community, serving our neighbors since 2010.
Our Team
Meet the Family
When you work with Rose Rock Memorial Services you're not dealing with a corporate call center or a rotating staff. You're working directly with our family—people who care deeply about helping you create a meaningful tribute.
We are experienced monument designers, skilled craftspeople, and compassionate consultants who understand that creating a memorial is a deeply personal process. We take the time to listen, guide, and ensure that every detail reflects your vision.
Community
Part of Southern New Mexico
We're proud to call Alamogordo home and to serve families across the region.
From sponsoring Little League teams to participating in Memorial Day ceremonies, Rose Rock Monument is deeply involved in our community. We believe that being a good neighbor means more than just running a business—it means giving back and being there when families need us most.
Let's Create Something Beautiful
Schedule a free consultation to discuss how we can help you honor your loved one with a lasting memorial.